• 12:25-12:50
  • EVMI Congres

Digital Innovation at HEINEKEN

  • Shridhar Mahesh MBA
  • HEINEKEN International

At HEINEKEN International we are inspired by people to brew the best beers and extend that same passion to all our brands, products and activities. In a rapidly changing world the amount of uncertainties companies deal with are increasing. How do we deal with these uncertainties? What does it take to be the most connected brewer in the world? In his presentation, Shridhar Mahesh will discuss HEINEKEN’s digital innovation journey. Several case studies will be highlighted and key learnings on where to start your digital innovation journey will be shared. Cheers!